American Indian/Alaskan Native Eagle Books Development for Injury Prevention
FHI 360 works with the U.S. Centers for Disease Control and Prevention (CDC) in the development of two books for American Indian and Alaska Native (AI/AN) children in kindergarten through 3rd grade. With the goal of supporting the prevention of injury and violence in AI/AN communities, CDC’s National Center for Injury Prevention and Control is developing these books that will highlight cultural protective factors that help create safe, stable nurturing relationships and environments for AI/AN children.
FHI 360’s role on this project includes:
- Working with an artist and author from the Coquille Tribe of Oregon to develop the books, including the concept, storyline, narrative and illustrations
- Conducting iterative formative research with stakeholders (e.g., tribal leaders, teachers and parents) to ensure that the books are culturally and age-appropriate
- Developing short educator guides for each book to reinforce key messages
- Creating electronic versions with interactive enhancements to further engage readers and reinforce key concepts
- Producing promotional videos and graphics to support the dissemination of the books
These injury and violence prevention books have been inspired by the Eagle Books, a series for young AI/AN readers that highlights the wisdom of healthy eating, physical activity and diabetes awareness. CDC, Indian Health Services and the Tribal Leaders Diabetes Committee debuted the Eagle Books in 2006.
United StatesUnited StatesOctober 1, 2018Creative servicesResearch servicesSocial marketing and communicationEagle BooksCDCUSAUnited StatesEducationcommunicationSocialMarketingchangeAmericanIndianAlaskanativeAI/ANviolencepreventionBehaviorprimary U.S. Centers for Disease Control and Prevention Behavior change communicationEarly care and educationInjury preventionChild healthResearch and evaluation in the United StatesSocial and behavior change
Communication and social marketingEducationEducation: U.S.Youth