Social marketing research and evaluation
FHI 360 uses research to help our clients design effective solutions to their most pressing problems. We set the parameters of the identified change based on proven practices‚ and then work with our partners to map a path to achieve that change.
FHI 360 experts use a variety of qualitative and quantitative research methods to gather data that inform decisions in our program development and execution and that capture the results of our work.
We conducted usability testing to help improve the Let’s Move Child Care website. We tested and revised messages and materials to inform our delivery of national communications about the H1N1 influenza virus, developed for the U.S. Centers for Disease Control and Prevention. We are currently conducting media analyses and a survey of 39 funded communities to assess the effects of an obesity prevention media campaign.
All in all‚ our research findings enable us to develop and evaluate strategies‚ tactics and creative products that resonate with target audiences and work to achieve program objectives.
FHI 360 uses research to help our clients design effective solutions to their most pressing problems. We set the parameters of the identified change based on proven practices‚ and then work with our partners to map a path to achieve that change.
Friday, January 1, 2100Social marketing research and evaluation